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Keywords: Substantive
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Journal Articles
Uncovering the dimensions of servicescape using mixed method approach – A study of beauty salons
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Benchmarking: An International Journal (2021) 28 (4): 1247–1272.
Published: 01 December 2020
... through focus group technique followed by exploratory factor analysis and confirmatory factor analysis were used to assess the beauty salon's servicescape. Findings The exploration of factors in beauty salons is determined with three dimensions: the substantive staging of servicescape...
