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Purpose

The purpose of this paper is to examine some of the leading competitors to Google in searching the world wide web.

Design/methodology/approach

This paper discusses six search engines that are alternatives to Google: Bing, Wolfram Alpha, Topsy, Scoopler, Scribd, and Data.gov

Findings

The paper finds that all but Bing among the six search tools have a narrower and more defined approach than Google. Each has value in context.

Originality/value

The paper provides an evaluation of when these more specialized tools would be useful to internet searchers.

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