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Purpose
The purpose of this paper is to inspire thinking about the nature of philanthropy.
Design/methodology/approach
The paper discusses views of giving motivation and behavior.
Findings
This paper proposes that perceptions of fundraising can be examined to better understand what may motivate prospective donors.
Originality/value
The value of this paper is in its presenting concepts about philanthropy and libraries.
© Emerald Group Publishing Limited
2009
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