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Purpose
The purpose of this paper is to provide suggestions for communicating library needs and opportunities to prospective donors.
Design/methodology/approach
The paper discusses and gives examples of outreach communications that can inspire support.
Findings
The paper proposes that fundraising opportunities can be communicated and enhanced through a variety of methods.
Originality/value
The value of the paper is in its suggestions for promoting the library's needs and opportunities through external communication means.
© Emerald Group Publishing Limited
2009
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