This paper aims to explain how library managers can better prepare and plan for the future institutional structural costs related to the management of seemingly limitless streaming video content.
Different strategies are provided as antidotes to the problem of information technology (IT) managers being given the default responsibility of managing internet video because of their current management of internet services within organizations.
The paper finds that the mindset that streaming video is simply another information source to be added to the library's already rich set of offerings is preferred over the assumption that since IT manages internet services it should also manage video being streamed over the web to researchers.
This paper reviews the situation of streaming video as a unique problem because of the popularity of sound and movement over the printed word. It provides four distinct managerial options for cost control and containment in terms of staffing and striving for political clout in this quickly‐growing area of information services.
