Issues

Special Issue: Strategic library marketing. Guest Editor: Michael Germano

Judging books by their (lack of) covers

Anthony McMullen
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Video management – mystified with the rest of us

Terrance (Terry) Cottrell
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Providing the ethical example

Michael A. Crumpton
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Redefining the professional in our field

James Lund
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The policy/procedure manual, part III: organizing the manual

Gary Fitsimmons
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Higher earning – for‐profit institutions as a revenue stream for non‐profit institutions

Kirstin Steele
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Social reading and the creation of customer loyalty clubs or communities to improve communication with our users and reduce costs in marketing and advertising

Nuria Romero
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Assessment: what's in it for me?

Mildred L. Jackson
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Strategic value planning for libraries

Michael A. Germano; Shirley M. Stretch‐Stephenson
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