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Journal Articles

Information credibility and organizational feedback; a solution to plethora of consumer advocacy, brand avoidance and community usefulness

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Muhammad Azeem Abro, Rohaizat Baharun, Ahsan Zubair
Journal: The Bottom Line
The Bottom Line (2020) 33 (2): 165–181.
https://doi.org/10.1108/BL-12-2019-0133
Published: 21 April 2020
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Journal Articles

Impact of consumer information acquisition confidence, social outcome confidence on information search and sharing: The mediating role of subjective knowledge

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Ahsan Zubair, Rizwan Shabbir, Muhammad Azeem Abro, Mahmood A. Husain Mahmood
Journal: The Bottom Line
The Bottom Line (2019) 32 (3): 230–246.
https://doi.org/10.1108/BL-05-2019-0085
Published: 20 September 2019
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Journal Articles

Internet-based digitalmarketing strategies fordata-rich environments: A social network perspective to study gossips

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Faiqa Kiran, Ahsan Zubair, Irum Shahzadi, Aamir Abbas
Journal: The Bottom Line
The Bottom Line (2018) 31 (2): 98–113.
https://doi.org/10.1108/BL-03-2018-0012
Published: 07 June 2018
View article titled, Internet-based digitalmarketing strategies fordata-rich environments: A social network perspective to study gossips
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