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Journal Articles

Artificial intelligence (AI) in strategic marketing decision-making: a research agenda

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Merlin Stone, Eleni Aravopoulou, Yuksel Ekinci, Geraint Evans, Matt Hobbs, Ashraf Labib, Paul Laughlin, Jon Machtynger, Liz Machtynger
Journal: The Bottom Line
The Bottom Line (2020) 33 (2): 183–200.
https://doi.org/10.1108/BL-03-2020-0022
Published: 21 April 2020
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Journal Articles

SCHEMA: Information on marketing and customer engagement performance – reality versus dreams

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Merlin Stone, Neil Woodcock, Yuksel Ekinci, Eleni Aravopoulou, Brett David Parnell
Journal: The Bottom Line
The Bottom Line (2019) 32 (1): 98–116.
https://doi.org/10.1108/BL-02-2019-0065
Published: 19 March 2019
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