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Keywords: Anthropomorphism
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Journal Articles
Exploring motivational drivers of AI chatbot adoption in emerging markets: insights from the stimulus-organism-response model for service automation
Available to Purchase
Journal:
The Bottom Line
The Bottom Line (2026) 39 (3): 299–319.
Published: 18 September 2025
... from 426 hotel customers and analyzed using partial least squares structural equation modeling to assess the relationships between utilitarian and hedonic incentives, perceived intelligence, social influence, innovativeness and anthropomorphism in relation to trust and customer attitudes toward chatbot...
