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Keywords: Credibility
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Journal Articles
Avoidance of sponsored posts on consumer-generated content: a study of personal blogs
Available to Purchase
Journal:
The Bottom Line
The Bottom Line (2018) 31 (1): 76–94.
Published: 12 March 2018
... the proposed hypotheses using the structural equation modelling using a sample of 399 blog users. Findings The need for cognition, perceived interactivity and perceived credibility of blogs has been found to directly influence consumers’ attitude towards blogs. Innovativeness has been found to have a weak...
