Skip to Main Content
Bang Nguyen
Close
Save search
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Value co-creation and social media at bottom of pyramid (BOP)

Available to Purchase
Sheshadri Chatterjee, Bang Nguyen
Journal: The Bottom Line
The Bottom Line (2021) 34 (2): 101–123.
https://doi.org/10.1108/BL-11-2020-0070
Published: 15 June 2021
View article titled, Value co-creation and social media at bottom of pyramid (BOP)
Open the PDF for Value co-creation and social media at bottom of pyramid (BOP) in another window
Add to Citation Manager for Value co-creation and social media at bottom of pyramid (BOP)
Journal Articles

Adoption of artificial intelligence integrated CRM system: an empirical study of Indian organizations

Available to Purchase
Sheshadri Chatterjee, Bang Nguyen, Soumya Kanti Ghosh, Kalyan Kumar Bhattacharjee, Sumana Chaudhuri
Journal: The Bottom Line
The Bottom Line (2020) 33 (4): 359–375.
https://doi.org/10.1108/BL-08-2020-0057
Published: 21 October 2020
View article titled, Adoption of artificial intelligence integrated CRM system: an empirical study of Indian organizations
Open the PDF for Adoption of artificial intelligence integrated CRM system: an empirical study of Indian organizations in another window
Add to Citation Manager for Adoption of artificial intelligence integrated CRM system: an empirical study of Indian organizations
Journal Articles

The next frontier: using space as management strategy - an exploratory study

Available to Purchase
Pia Storvang, Bang Nguyen
Journal: The Bottom Line
The Bottom Line (2020) 33 (3): 217–229.
https://doi.org/10.1108/BL-01-2020-0009
Published: 12 June 2020
View article titled, The next frontier: using space as management strategy - an exploratory study
Open the PDF for The next frontier: using space as management strategy - an exploratory study in another window
Add to Citation Manager for The next frontier: using space as management strategy - an exploratory study
Journal Articles

Are CRM systems ready for AI integration?: A conceptual framework of organizational readiness for effective AI-CRM integration

Available to Purchase
Sheshadri Chatterjee, Soumya Kanti Ghosh, Ranjan Chaudhuri, Bang Nguyen
Journal: The Bottom Line
The Bottom Line (2019) 32 (2): 144–157.
https://doi.org/10.1108/BL-02-2019-0069
Published: 06 June 2019
View article titled, Are CRM systems ready for AI integration?: A conceptual framework of organizational readiness for effective AI-CRM integration
Open the PDF for Are CRM systems ready for AI integration?: A conceptual framework of organizational readiness for effective AI-CRM integration in another window
Add to Citation Manager for Are CRM systems ready for AI integration?: A conceptual framework of organizational readiness for effective AI-CRM integration
Journal Articles

The dimensionality of corporate communication management (CCM): A qualitative study from practitioners’ perspectives in Malaysia

Available to Purchase
Bahtiar Mohamad, Bang Nguyen, TC Melewar, Rossella Gambetti
Journal: The Bottom Line
The Bottom Line (2019) 32 (1): 71–97.
https://doi.org/10.1108/BL-12-2018-0052
Published: 12 March 2019
View article titled, The dimensionality of corporate communication management (CCM): A qualitative study from practitioners’ perspectives in Malaysia
Open the PDF for The dimensionality of corporate communication management (CCM): A qualitative study from practitioners’ perspectives in Malaysia in another window
Add to Citation Manager for The dimensionality of corporate communication management (CCM): A qualitative study from practitioners’ perspectives in Malaysia
Journal Articles

Digitally facilitated newspaper consumption and value co-creation

Available to Purchase
Cheng-Hao Steve Chen, Meng-Shan Sharon Wu, Bang Nguyen, Stacey Li
Journal: The Bottom Line
The Bottom Line (2019) 32 (1): 16–46.
https://doi.org/10.1108/BL-09-2018-0038
Published: 31 October 2018
View article titled, Digitally facilitated newspaper consumption and value co-creation
Open the PDF for Digitally facilitated newspaper consumption and value co-creation in another window
Add to Citation Manager for Digitally facilitated newspaper consumption and value co-creation
Journal Articles

Antecedents and consequences of corporate communication management (CCM): An agenda for future research

Available to Purchase
Bahtiar Mohamad, Bang Nguyen, TC Melewar, Rossella Gambetti
Journal: The Bottom Line
The Bottom Line (2018) 31 (1): 56–75.
https://doi.org/10.1108/BL-09-2017-0028
Published: 12 March 2018
View article titled, Antecedents and consequences of corporate communication management (CCM): An agenda for future research
Open the PDF for Antecedents and consequences of corporate communication management (CCM): An agenda for future research in another window
Add to Citation Manager for Antecedents and consequences of corporate communication management (CCM): An agenda for future research
Journal Articles

Avoidance of sponsored posts on consumer-generated content: a study of personal blogs

Available to Purchase
Dilip S. Mutum, Ezlika M. Ghazali, Amrul Asraf Mohd-Any, Bang Nguyen
Journal: The Bottom Line
The Bottom Line (2018) 31 (1): 76–94.
https://doi.org/10.1108/BL-09-2017-0027
Published: 12 March 2018
View article titled, Avoidance of sponsored posts on consumer-generated content: a study of personal blogs
Open the PDF for Avoidance of sponsored posts on consumer-generated content: a study of personal blogs in another window
Add to Citation Manager for Avoidance of sponsored posts on consumer-generated content: a study of personal blogs
Journal Articles

Decision and intuition during organizational change: An evolutionary critique of dual process theory

Available to Purchase
Usman Talat, Kirk Chang, Bang Nguyen
Journal: The Bottom Line
The Bottom Line (2017) 30 (3): 236–254.
https://doi.org/10.1108/BL-08-2017-0016
Published: 13 November 2017
View article titled, Decision and intuition during organizational change: An evolutionary critique of dual process theory
Open the PDF for Decision and intuition during organizational change: An evolutionary critique of dual process theory in another window
Add to Citation Manager for Decision and intuition during organizational change: An evolutionary critique of dual process theory
Journal Articles

Misuse of information and privacy issues: understanding the drivers for perceptions of unfairness

Available to Purchase
Bang Nguyen, Lyndon Simkin
Journal: The Bottom Line
The Bottom Line (2017) 30 (2): 132–150.
https://doi.org/10.1108/BL-04-2017-0007
Published: 14 August 2017
View article titled, Misuse of information and privacy issues: understanding the drivers for perceptions of unfairness
Open the PDF for Misuse of information and privacy issues: understanding the drivers for perceptions of unfairness in another window
Add to Citation Manager for Misuse of information and privacy issues: understanding the drivers for perceptions of unfairness
Journal Articles

When will firms share information and collaborate to achieve innovation?: A review of collaboration strategies

Available to Purchase
Mo Li, Bang Nguyen
Journal: The Bottom Line
The Bottom Line (2017) 30 (1): 65–86.
https://doi.org/10.1108/BL-12-2016-0039
Published: 08 May 2017
View article titled, When will firms share information and collaborate to achieve innovation?: A review of collaboration strategies
Open the PDF for When will firms share information and collaborate to achieve innovation?: A review of collaboration strategies in another window
Add to Citation Manager for When will firms share information and collaborate to achieve innovation?: A review of collaboration strategies
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal