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Soumya Kanti Ghosh
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Journal Articles

Adoption of artificial intelligence integrated CRM system: an empirical study of Indian organizations

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Sheshadri Chatterjee, Bang Nguyen, Soumya Kanti Ghosh, Kalyan Kumar Bhattacharjee, Sumana Chaudhuri
Journal: The Bottom Line
The Bottom Line (2020) 33 (4): 359–375.
https://doi.org/10.1108/BL-08-2020-0057
Published: 21 October 2020
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Journal Articles

Are CRM systems ready for AI integration?: A conceptual framework of organizational readiness for effective AI-CRM integration

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Sheshadri Chatterjee, Soumya Kanti Ghosh, Ranjan Chaudhuri, Bang Nguyen
Journal: The Bottom Line
The Bottom Line (2019) 32 (2): 144–157.
https://doi.org/10.1108/BL-02-2019-0069
Published: 06 June 2019
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