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Keywords: Digital technology
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Journal Articles
Examining the digital organizational identity through content analysis of missions and vision statements of Malaysian and Singaporean SME company websites
Available to Purchase
Journal:
The Bottom Line
The Bottom Line (2022) 35 (2-3): 137–158.
Published: 01 July 2022
... 03 2022 14 06 2022 15 06 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Digital organizational identity Brand personality Corporate website Asian country Digital technology Strategic communication Communication management...
Journal Articles
Internet-based digitalmarketing strategies fordata-rich environments: A social network perspective to study gossips
Available to Purchase
Journal:
The Bottom Line
The Bottom Line (2018) 31 (2): 98–113.
Published: 07 June 2018
... a deep understanding of the market and consumers, and are able to run profitable customer relationship by delivering superior value using digital technology (Rogers and Sexton, 2012) (Figure 1). Gossip or talking about others is present everywhere in our social environment. One can find it on news...
