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Keywords: Digital technology
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Journal Articles
Journal:
The Bottom Line
The Bottom Line (2022) 35 (2-3): 137–158.
Published: 01 July 2022
... Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Digital organizational identity Brand personality Corporate website Asian country Digital technology Strategic communication Communication management Small medium enterprise Advancements...
Journal Articles
Journal:
The Bottom Line
The Bottom Line (2018) 31 (2): 98–113.
Published: 07 June 2018
... a deep understanding of the market and consumers, and are able to run profitable customer relationship by delivering superior value using digital technology (Rogers and Sexton, 2012) (Figure 1). Aamir Abbas can be contacted at: aamir.abbastuf@gmail.com 17 03 2018 30 03 2018 03 04...
