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Keywords: Innovation diffusion
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Journal Articles
Antecedents and consequences of corporate communication management (CCM): An agenda for future research
Available to Purchase
Journal:
The Bottom Line
The Bottom Line (2018) 31 (1): 56–75.
Published: 12 March 2018
..., namely, culture, information and communication technology innovation diffusion and corporate leadership. In addition, the study highlights a potential positive relationship between CCM, financial performance and corporate mission achievement. An integrative conceptual framework and a detailed summary...
