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Keywords: Media relations
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Journal Articles
The dimensionality of corporate communication management (CCM): A qualitative study from practitioners’ perspectives in Malaysia
Available to Purchase
Journal:
The Bottom Line
The Bottom Line (2019) 32 (1): 71–97.
Published: 12 March 2019
... of the interviewees suggest that CCM dimensions include corporate advertising, corporate affairs, investor relations and employee communication within the corporate communication and other departments. They also found the public relations and media relations are clearly under corporate communications manager’s...
