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Keywords: Operations
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Journal Articles
Merlin Stone, Eleni Aravopoulou, Yuksel Ekinci, Geraint Evans, Matt Hobbs, Ashraf Labib, Paul Laughlin, Jon Machtynger, Liz Machtynger
Journal:
The Bottom Line
The Bottom Line (2020) 33 (2): 183–200.
Published: 21 April 2020
... marketing decision-making. This research is needed, as the frontier of AI application to decision-making is moving in many management areas from operational to strategic. Given the competitive nature of such decisions and the insights from applying AI to defence and similar areas, it is time to focus...
