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Keywords: Peer influence
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Journal Articles
Value co-creation and social media at bottom of pyramid (BOP)
Available to Purchase
Journal:
The Bottom Line
The Bottom Line (2021) 34 (2): 101–123.
Published: 15 June 2021
...Sheshadri Chatterjee; Bang Nguyen Purpose The purpose of this study is to examine the value co-creation at bottom of the pyramid (BOP) using social media and to investigate how it is impacted by age, gender and peer influence. Design/methodology/approach A BOP approach provides sustainable...
