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Keywords: Practitioner
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Journal Articles
The dimensionality of corporate communication management (CCM): A qualitative study from practitioners’ perspectives in Malaysia
Available to Purchase
Journal:
The Bottom Line
The Bottom Line (2019) 32 (1): 71–97.
Published: 12 March 2019
...Bahtiar Mohamad; Bang Nguyen; TC Melewar; Rossella Gambetti Purpose This paper aims to investigate the conceptualisation of corporate communication management (CCM) and its dimensionality from the practitioners’ perspectives. It proposes to validate an operational definition and dimensions...
