Keywords: Retailing
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Journal Articles
The Bottom Line (2017) 30 (2): 132–150.
Published: 14 August 2017
.... The digital era also makes it easier for those believing themselves “wronged” to share their thoughts and perhaps negatively impact a brand’s reputation. When you disclose your personal information to your retailer, do feel that you are treated fairly? Are you treated differently compared to your fellow...

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