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Keywords: Theory of planned behavior
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Journal Articles
Journal:
The Bottom Line
The Bottom Line 1–21.
Published: 08 September 2026
... conditions associated with the willingness to sell amongst KBE owners. Design/methodology/approach The theory of planned behavior ( TPB ), knowledge-based view ( KBV ) and institutional theory were integrated to develop a dual-level mediated moderation model. Empirically, 315 KB-SME owners/managers...
