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Keywords: Unfairness
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Journal Articles
Journal:
The Bottom Line
The Bottom Line (2017) 30 (2): 132–150.
Published: 14 August 2017
...Bang Nguyen; Lyndon Simkin Purpose The purpose of this paper is to study what happens when firms misuse customers’ information and perceptions of unfairness arise because of privacy concerns. It explores a unifying theoretical framework of perceptions of unfairness, explained by the advantaged...
