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Keywords: Value co-creation
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Journal Articles
Journal:
The Bottom Line
The Bottom Line (2021) 34 (2): 101–123.
Published: 15 June 2021
...Sheshadri Chatterjee; Bang Nguyen Purpose The purpose of this study is to examine the value co-creation at bottom of the pyramid (BOP) using social media and to investigate how it is impacted by age, gender and peer influence. Design/methodology/approach A BOP approach provides sustainable...
Journal Articles
Journal:
The Bottom Line
The Bottom Line (2019) 32 (1): 16–46.
Published: 31 October 2018
... value and how this differs with different article subjects (lifestyle and political and types of participants, both active and passive). 14 09 2018 14 09 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Value co-creation Online...
