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This chapter comprehensively introduces pro-environmental behaviours (PEBs), outlining their various forms and the prevailing academic discourse surrounding them. Utilising the preferred reporting items for systematic reviews and meta-analyses (PRISMA) methodology, this review meticulously analyses existing literature to identify and discuss the different typologies of PEBs that have been recognised in scholarly research. It also delves into the major theoretical frameworks that have shaped the understanding of these behaviours, highlighting significant gaps in the current research landscape. Additionally, this chapter provides a rationale for the book’s focus, emphasising the importance of exploring the barriers that hinder the adoption of PEBs. This analysis not only synthesises past findings but also sets the stage for addressing the critical challenges that impede sustainable practices.

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