Book cover for Field Guide to Case Study Research in Business-to-business Marketing and Purchasing
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Advances in Business Marketing and Purchasing
Field Guide to Case Study Research in Business-to-business Marketing and Purchasing
Author and Other Information
Emerald Group Publishing Limited
Volume
21
DOI:
https://doi.org/10.1108/S1069-0964201421
ISBN electronic:
978-1-78441-079-7
ISBN print:
978-1-78441-080-3
Series ISSN:
1069-0964
Publication date:
2014
Book Chapter

Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

By
Arch G. Woodside;
Arch G. Woodside
Department of Marketing, Carroll School of Management, Boston College, MA, USA
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Hugh M. Pattinson;
Hugh M. Pattinson
School of Business, University of Western Sydney, Sydney, Australia
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Roger Marshall
Roger Marshall
Marketing Department, Auckland University of Technology, Auckland, New Zealand
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Author and Other Information
Arch G. Woodside
Department of Marketing, Carroll School of Management, Boston College, MA, USA
Hugh M. Pattinson
School of Business, University of Western Sydney, Sydney, Australia
Roger Marshall
Marketing Department, Auckland University of Technology, Auckland, New Zealand
© 2014 Emerald Group Publishing Limited
2014
Emerald Group Publishing Limited
Doi:
https://doi.org/10.1108/S1069-096420140000021018
  • Published:
    2014

United Kingdom – North America – Japan – India – Malaysia – China

© 2014 Emerald Group Publishing Limited
2014
Emerald Group Publishing Limited
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