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Book Chapter

Decisions about Decisions: Leveraging the Internet to Distribute Influence in Organisational Buying Centres

Series: Advances in Business Marketing and Purchasing
Published: 20 October 2016
10.1108/S1069-096420160000024005
EISBN: 978-1-78635-119-7
ISBN: 978-1-78635-120-3
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Book Chapter

Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

Series: Advances in Business Marketing and Purchasing
Published: 20 August 2014
10.1108/S1069-096420140000021018
EISBN: 978-1-78441-079-7
ISBN: 978-1-78441-080-3
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Book Chapter

The Parable of a Little Research: Making Money from an Internet Trading Portal

Series: Advances in Business Marketing and Purchasing
Published: 20 August 2014
10.1108/S1069-096420140000021001
EISBN: 978-1-78441-079-7
ISBN: 978-1-78441-080-3
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Book Chapter

Making Sense of Marketing Decision Systems through Pictorial Representation: Decision System Analysis

Series: Advances in Business Marketing and Purchasing
Published: 20 August 2014
10.1108/S1069-096420140000021007
EISBN: 978-1-78441-079-7
ISBN: 978-1-78441-080-3
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Book Chapter

Factors Driving Manufacturing Flexibility: The Taiwanese Case

Series: Advances in Business Marketing and Purchasing
Published: 20 August 2014
10.1108/S1069-096420140000021009
EISBN: 978-1-78441-079-7
ISBN: 978-1-78441-080-3
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