Chapter 8: Data Breaches in Hotel Sector According to General Data Protection Regulation (EU 2016/679)

Tourism as a multidimensional socioeconomic phenomenon directly affects the lives of individuals. Information technologies develop fast and tourism tends to be among the first industries to embrace them, affecting even more intensively personal information of individuals (Valeri & Baggio, 2020). The link between information privacy concerns and privacy behaviours especially in the era of technology is extremely significant in the light of the General Data Protection Regulation of the European Union (EU).

Concerning data security, hotel industry is considered, one of few sectors, which are extremely vulnerable to threats, consisting nowadays a high tourism risk. With the volume of processed personal and credit card information being used in hotels on a daily basis, the hospitality sector is currently one of the most vulnerable to data breaches (Kizzee & Perkins, 2020). Data breaches can provoke a significant crisis in hospitality sector which requires the right recovery.