Chapter 10: Expanding the Conversation on Inclusive Retailing: An Exploratory Look at the Servicescape-related Fashion Retail Experience of Families with Autism

By the end of this chapter, you should be able to demonstrate an understanding of:

People with disabilities (PWD) are an estimated 1.85 billion worldwide – friends, family and emotional connections to PWD represent an additional 3.3 billion (Donovan, 2020). This disability market contributes upwards of $13 trillion in consumption value, demonstrating significant economic power (Donovan, 2020). In the UK, specifically, the Purple Pound – or the spending power of disabled households – was an estimated £274 billion as of 2020 (Purple, 2021). Despite the influence of PWD, there remains a lack of research conducted to provide detailed, in-depth direction regarding inclusive retail practices for the disabled population.