Chapter 1: How We See Leadership in the Marvel Cinematic Universe and How We See Leadership in General

Today, superheroes’ movies are perhaps the most popular genre of films, worldwide. The Marvel Cinematic Universe (MCU) films are the top grossing film franchise of all time (Whitten, 2021), and that number doesn’t even include the large number of movies based on Marvel properties that have been released by other studios as well. These Marvel heroes are found across our media landscape, including streaming sites, video games, merchandise, and of course comics! Marvel heroes are ubiquitous in our lives.

This dominance of Marvel properties suggests that heroes and the ideas they represent resonate worldwide. Many of us grew up wanting to be superheroes or at least have a similar positive impact on the world.