Despite being endowed with rich culture and beautiful historic monuments, tourism performance in India has been low. The aim of the paper is to focus specifically on the role of key institutions, i.e., the Central (Federal) and State governments that drive tourism policy development and implementation in India. As tourism policy development and implementation in India has not been well documented and understood, this paper provides an analysis of these institutions. These institutes are critical due to their role in policy making, budget allocation and project implementation in the tourism domain. This paper also helps in highlighting the key factors behind low international tourist arrivals in India.

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