COLLABORATIVE SUPPLY CHAIN MANAGEMENT IN THE AIRLINE SECTOR: THE ROLE OF GLOBAL DISTRIBUTION SYSTEMS (GDS)

Competition had traditionally been highly intense in the airline sector, forcing airlines to continually foster collaborative practices. Although Information & Communication Technologies (ICT) had always been the backbone of any airline collaborative practice, research investigating the role of ICT in supporting collaboration had been solely concentrated on Global Distribution Systems (GDS) and their impact on marketing practices. In this vein, the importance of GDS to support streamlined supply chains in the airline sector has been neglected. This paper aims to show how the functionality and core competences of GDS are exploited to facilitate collaborative supply chain management and enhance airlines’ competitiveness.