Prelims

Beauty Industry

Dive into a complex and dynamic study of the beauty industry through this compelling volume that examines the intersection of gender, media, and everyday life. This book provides a multifaceted look at how beauty practices and perceptions are shaped and perpetuated today. This book is a must-read for anyone interested in understanding how beauty today is constructed, consumed, and contested, offering critical insights into the forces that shape our perceptions of self and others.

—Anita Dremel, PhD, Associate Professor, Department of Sociology, Faculty of Humanities and Social Sciences, Josip Juraj Strossmayer University of Osijek

Beauty Industry: Gender, Media and Everyday Life is a timely and authoritative contribution to contemporary academic and cultural discourse centered on the beauty industry’s impact on our social lives. Rather than defaulting to an easy criticism of the much-maligned industry, this work unpacks the nuances of a field that can at once empower and oppress, holding a delicate balance between constructive critique and celebration. This work, places focus on the complex ways in which identity, media, capitalism, and history intersect and shape the beauty rituals of our everyday lives. The diverse perspectives offered in this edited volume provide vital reflections on the power and impact of the beauty industry in all its manifestations across history, cultures, representations, and practices. A range of rigorous research methods and conceptual frameworks converge to provide a much-needed contemporary update on beauty industry scholarship.