This chapter explains the fundamental impulse of this research by putting across the research objectives along with the research question that has driven the whole study. It also presents the entire arrangement of this study by presenting the conceptual ‘framework’ and the associated ‘hypotheses’ derived upon associations of the investigating concepts.

Conceptual framework is the base of any empirical research as it sets the foundation to execute the study effectively. An excellent conceptual framework represents all possible propositions of the study by summarizing key variables and associated factors deriving those variables (Santana et al., 2018). We will understand the formulation of the conceptual framework for this study by systematically evaluating associated variables, thereby developing deriving factors and the hypothetical relationships among those factors. The framework will then present the hypotheses that adhere to the objectives and importance of this research.

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