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Entrepreneurship is one of the economic support systems that promote economic growth in Indonesia. Indonesia as a country with good tourism spots has enormous potential to create jobs. The greater the job opportunity, the lower the unemployment. The purpose of this study is to analyze the characteristics of entrepreneurs in the tourism industry in Indonesia. Meanwhile, the method used is a quantitative descriptive approach with logit regression method where four variables are found, namely entrepreneurship, location, gender, and marital status which have a significant positive relationship with the tourism industry. But on the other hand, the location variable also has a significant negative effect on the tourism industry. This study can contribute to government policies to improve Indonesia’s economic development by increasing the productivity of human resources in the tourism industry.

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