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Purpose

This paper identifies and discusses the best possible solutions for regenerating cities, with the aim of creating inclusive, pleasant and sustainable cities and more developed and inclusive societies. The purpose of this paper is to stimulate debate about how to use tourism to regenerate cities.

Design/methodology/approach

Drawing on background experience in civil engineering and territory planning, this viewpoint discusses the role of tourism in regenerating cities.

Findings

The paper identifies possible ways to take advantage of the enormous potential of tourism in the transition towards more pleasant and sustainable cities and more developed and inclusive societies.

Practical implications

This paper advocates a role for tourism in the creation of environments conducive to the launch of high quality, global, urban operations.

Originality/value

The paper offers ten measures whose implementation could contribute to building more dynamic, pleasant, sustainable and inclusive cities. These measures constitute a “roadmap for change” in urban development.

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