The Cultural Role of Science in Policy Implementation: Voluntary Self-Regulation in the UK Building Sector

The UK government’s support for sustainable construction involves an explicit attempt to introduce a new institutional logic into the construction sector, while the use of Building Research Environmental Assessment Method (BREEAM) as a preferred policy mechanism exemplifies neoliberal use of voluntary self-regulation to promote policy goals. This paper uses the case of BREEAM to examine the role of science and scientific expertise in the exercise of neoliberal governance. More specifically, it combines a neo-institutional analysis of change with Foucault’s theory of governmentality to explore the effect of BREEAM on eight construction projects. The concepts of visibility, knowledge, techniques, and identity provide an analytic grid to explore the effect of BREEAM on understandings and practices of “green building.” Appeals to science and scientific authority are found to be most important in those instances where institutional logics clash and the legitimacy of BREEAM as a carrier of sustainable construction is challenged. From a theoretical perspective, the case studies highlight the role of instruments in the micro-dynamics of institutionalization. Empirically, it underlines the limited, but nonetheless significant, effect of weakly institutionalized neoliberal policy mechanisms.