Book cover for Designing winning products
Buy Print
Advances in Business Marketing and Purchasing
Designing winning products
Edited by
Arch G. Woodside
Arch G. Woodside
Search for other works by this author on:
This Site
PubMed
Google Scholar
Timo Liukko
Timo Liukko
Search for other works by this author on:
This Site
PubMed
Google Scholar
Ari Lehtonen
Ari Lehtonen
Search for other works by this author on:
This Site
PubMed
Google Scholar
Author and Other Information
Emerald Group Publishing Limited
Volume
10
DOI:
https://doi.org/10.1016/S1069-0964(2000)10
ISBN electronic:
978-1-84950-060-9
ISBN print:
978-0-76230-682-4
Series ISSN:
1069-0964
Publication date:
2000
Book Chapter

Designing new products for person-situation customer segments

By
Arch G. Woodside
Arch G. Woodside
Search for other works by this author on:
This Site
PubMed
Google Scholar
Author and Other Information
Arch G. Woodside
© Emerald Group Publishing Limited
2000
Doi:
https://doi.org/10.1016/S1069-0964(00)10081-X
  • Published:
    2000

First Page Preview

First page of Designing new products for person-situation customer segments
© Emerald Group Publishing Limited
2000
This content is only available via PDF.
You do not currently have access to this chapter.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$31.00