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Book cover for Designing winning products

Designing winning products

Series: Advances in Business Marketing and Purchasing
Published: 20 December 2000
10.1016/S1069-0964(2000)10
EISBN: 978-1-84950-060-9
ISBN: 978-0-76230-682-4
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List of contributors

Series: Advances in Business Marketing and Purchasing
Published: 20 December 2000
10.1016/S1069-0964(00)10074-2
EISBN: 978-1-84950-060-9
ISBN: 978-0-76230-682-4
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Book Chapter

Preface

Series: Advances in Business Marketing and Purchasing
Published: 20 December 2000
10.1016/S1069-0964(00)10075-4
EISBN: 978-1-84950-060-9
ISBN: 978-0-76230-682-4
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References

Series: Advances in Business Marketing and Purchasing
Published: 20 December 2000
EISBN: 978-1-84950-060-9
ISBN: 978-0-76230-682-4
Add to Citation Manager for References
Book Chapter

Designing winning products based on how customers think and buy

Series: Advances in Business Marketing and Purchasing
Published: 20 December 2000
10.1016/S1069-0964(00)10076-6
EISBN: 978-1-84950-060-9
ISBN: 978-0-76230-682-4
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Book Chapter

References

Series: Advances in Business Marketing and Purchasing
Published: 20 December 2000
EISBN: 978-1-84950-060-9
ISBN: 978-0-76230-682-4
Add to Citation Manager for References
Book Chapter

Modeling customer preferences for alternative product designs

Series: Advances in Business Marketing and Purchasing
Published: 20 December 2000
10.1016/S1069-0964(00)10077-8
EISBN: 978-1-84950-060-9
ISBN: 978-0-76230-682-4
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Book Chapter

References

Series: Advances in Business Marketing and Purchasing
Published: 20 December 2000
EISBN: 978-1-84950-060-9
ISBN: 978-0-76230-682-4
Add to Citation Manager for References
Book Chapter

Uses and usefulness of testing customer acceptance of product designs

Series: Advances in Business Marketing and Purchasing
Published: 20 December 2000
10.1016/S1069-0964(00)10078-X
EISBN: 978-1-84950-060-9
ISBN: 978-0-76230-682-4
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Book Chapter

References

Series: Advances in Business Marketing and Purchasing
Published: 20 December 2000
EISBN: 978-1-84950-060-9
ISBN: 978-0-76230-682-4
Add to Citation Manager for References
Book Chapter

How business-to-business buyers frame problems and the influence of value-added customer services (VACS) on supplier choice

Series: Advances in Business Marketing and Purchasing
Published: 20 December 2000
10.1016/S1069-0964(00)10079-1
EISBN: 978-1-84950-060-9
ISBN: 978-0-76230-682-4
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Book Chapter

References

Series: Advances in Business Marketing and Purchasing
Published: 20 December 2000
EISBN: 978-1-84950-060-9
ISBN: 978-0-76230-682-4
Add to Citation Manager for References
Book Chapter

Testing acceptance of new product designs among customers at different operating levels in client firms

Series: Advances in Business Marketing and Purchasing
Published: 20 December 2000
10.1016/S1069-0964(00)10080-8
EISBN: 978-1-84950-060-9
ISBN: 978-0-76230-682-4
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Book Chapter

References

Series: Advances in Business Marketing and Purchasing
Published: 20 December 2000
EISBN: 978-1-84950-060-9
ISBN: 978-0-76230-682-4
Add to Citation Manager for References
Book Chapter

Designing new products for person-situation customer segments

Series: Advances in Business Marketing and Purchasing
Published: 20 December 2000
10.1016/S1069-0964(00)10081-X
EISBN: 978-1-84950-060-9
ISBN: 978-0-76230-682-4
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Book Chapter

References

Series: Advances in Business Marketing and Purchasing
Published: 20 December 2000
EISBN: 978-1-84950-060-9
ISBN: 978-0-76230-682-4
Add to Citation Manager for References
Book Chapter

Testing industrial customer acceptance of new controldisplay panel designs in Asian, Australian and European markets

Series: Advances in Business Marketing and Purchasing
Published: 20 December 2000
10.1016/S1069-0964(00)10082-1
EISBN: 978-1-84950-060-9
ISBN: 978-0-76230-682-4
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Book Chapter

References

Series: Advances in Business Marketing and Purchasing
Published: 20 December 2000
EISBN: 978-1-84950-060-9
ISBN: 978-0-76230-682-4
Add to Citation Manager for References
Book Chapter

Testing manufacturers' acceptance of competing subcontractor price-quality-service designs

Series: Advances in Business Marketing and Purchasing
Published: 20 December 2000
10.1016/S1069-0964(00)10083-3
EISBN: 978-1-84950-060-9
ISBN: 978-0-76230-682-4
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Book Chapter

References

Series: Advances in Business Marketing and Purchasing
Published: 20 December 2000
EISBN: 978-1-84950-060-9
ISBN: 978-0-76230-682-4
Add to Citation Manager for References
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