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Advances in Business Marketing and Purchasing
Designing winning products
Edited by
Arch G. Woodside
Arch G. Woodside
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Timo Liukko
Timo Liukko
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Ari Lehtonen
Ari Lehtonen
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Author and Other Information
Emerald Group Publishing Limited
Volume
10
DOI:
https://doi.org/10.1016/S1069-0964(2000)10
ISBN electronic:
978-1-84950-060-9
ISBN print:
978-0-76230-682-4
Series ISSN:
1069-0964
Publication date:
2000
Book Chapter
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