Book cover for Marketing Accountability for Marketing and Non-marketing Outcomes
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Review of Marketing Research
Marketing Accountability for Marketing and Non-marketing Outcomes
Edited by
V. Kumar
V. Kumar
Indian School of Business, India
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David W. Stewart
David W. Stewart
Loyola Marymount University, USA
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Author and Other Information
Emerald Publishing Limited
Volume
18
DOI:
https://doi.org/10.1108/S1548-6435202118
ISBN electronic:
978-1-83867-563-9
ISBN print:
978-1-83867-564-6
Series ISSN:
1548-6435
Publication date:
2021
Book Chapter

Acknowledgments

Author and Other Information
  • Published:
    2021

This work was supported by a grant from The College of William & Mary to the second author, grant NYC-121424 from the United States Department of Agriculture to the third author, and by grants from the Smeal College of Business at The Pennsylvania State University to the third author. We also gratefully acknowledge the financial support of the Institute for the Study of Business Markets at The Pennsylvania State University.

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