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Book cover for Marketing Accountability for Marketing and Non-marketing Outcomes

Marketing Accountability for Marketing and Non-marketing Outcomes

Series: Review of Marketing Research
Published: 27 September 2021
10.1108/S1548-6435202118
EISBN: 978-1-83867-563-9
ISBN: 978-1-83867-564-6
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Book Chapter

Prelims

Series: Review of Marketing Research
Published: 27 September 2021
10.1108/S1548-643520210000018012
EISBN: 978-1-83867-563-9
ISBN: 978-1-83867-564-6
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Book Chapter

An Integrative Framework for Marketing Accountability of Marketing and Nonmarketing Outcomes

Series: Review of Marketing Research
Published: 27 September 2021
10.1108/S1548-643520210000018001
EISBN: 978-1-83867-563-9
ISBN: 978-1-83867-564-6
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Book Chapter

Acknowledgment

Series: Review of Marketing Research
Published: 27 September 2021
EISBN: 978-1-83867-563-9
ISBN: 978-1-83867-564-6
Add to Citation Manager for Acknowledgment
Book Chapter

References

Series: Review of Marketing Research
Published: 27 September 2021
EISBN: 978-1-83867-563-9
ISBN: 978-1-83867-564-6
Add to Citation Manager for References
Book Chapter

The Marketing Implications of Financial Accounting

Series: Review of Marketing Research
Published: 27 September 2021
10.1108/S1548-643520210000018002
EISBN: 978-1-83867-563-9
ISBN: 978-1-83867-564-6
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Book Chapter

References

Series: Review of Marketing Research
Published: 27 September 2021
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EISBN: 978-1-83867-563-9
ISBN: 978-1-83867-564-6
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Book Chapter

Customer Feedback Metrics for Marketing Accountability

Series: Review of Marketing Research
Published: 27 September 2021
10.1108/S1548-643520210000018003
EISBN: 978-1-83867-563-9
ISBN: 978-1-83867-564-6
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Book Chapter

References

Series: Review of Marketing Research
Published: 27 September 2021
EISBN: 978-1-83867-563-9
ISBN: 978-1-83867-564-6
Add to Citation Manager for References
Book Chapter

What Drives Brand Equity? A Comprehensive Study of Price and Volume Premiums

Series: Review of Marketing Research
Published: 27 September 2021
10.1108/S1548-643520210000018004
EISBN: 978-1-83867-563-9
ISBN: 978-1-83867-564-6
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Book Chapter

References

Series: Review of Marketing Research
Published: 27 September 2021
EISBN: 978-1-83867-563-9
ISBN: 978-1-83867-564-6
Add to Citation Manager for References
Book Chapter

Do Retailers Get Blamed When Manufacturer Brands Fail? Measurement of Multiloci Attributions and Spillover Effects

Series: Review of Marketing Research
Published: 27 September 2021
10.1108/S1548-643520210000018005
EISBN: 978-1-83867-563-9
ISBN: 978-1-83867-564-6
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Book Chapter

Acknowledgments

Series: Review of Marketing Research
Published: 27 September 2021
EISBN: 978-1-83867-563-9
ISBN: 978-1-83867-564-6
Add to Citation Manager for Acknowledgments
Book Chapter

References

Series: Review of Marketing Research
Published: 27 September 2021
EISBN: 978-1-83867-563-9
ISBN: 978-1-83867-564-6
Add to Citation Manager for References
Book Chapter

Linking Market Orientation Capabilities to Organizational Performance: A Research Framework and Empirical Test

Series: Review of Marketing Research
Published: 27 September 2021
10.1108/S1548-643520210000018006
EISBN: 978-1-83867-563-9
ISBN: 978-1-83867-564-6
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Book Chapter

Acknowledgment

Series: Review of Marketing Research
Published: 27 September 2021
EISBN: 978-1-83867-563-9
ISBN: 978-1-83867-564-6
Add to Citation Manager for Acknowledgment
Book Chapter

References

Series: Review of Marketing Research
Published: 27 September 2021
EISBN: 978-1-83867-563-9
ISBN: 978-1-83867-564-6
Add to Citation Manager for References
Book Chapter

Section

Series: Review of Marketing Research
Published: 27 September 2021
EISBN: 978-1-83867-563-9
ISBN: 978-1-83867-564-6
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Book Chapter

Multichannel Data-Driven Attribution Models: A Review and Research Agenda

Series: Review of Marketing Research
Published: 27 September 2021
10.1108/S1548-643520210000018007
EISBN: 978-1-83867-563-9
ISBN: 978-1-83867-564-6
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Book Chapter

References

Series: Review of Marketing Research
Published: 27 September 2021
EISBN: 978-1-83867-563-9
ISBN: 978-1-83867-564-6
Add to Citation Manager for References
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