Book cover for Marketing Accountability for Marketing and Non-marketing Outcomes
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Review of Marketing Research
Marketing Accountability for Marketing and Non-marketing Outcomes
Edited by
V. Kumar
V. Kumar
Indian School of Business, India
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David W. Stewart
David W. Stewart
Loyola Marymount University, USA
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Author and Other Information
Emerald Publishing Limited
Volume
18
DOI:
https://doi.org/10.1108/S1548-6435202118
ISBN electronic:
978-1-83867-563-9
ISBN print:
978-1-83867-564-6
Series ISSN:
1548-6435
Publication date:
2021
Book Chapter
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