Social Movements, Stakeholders and Non-Market Strategy

Research in the Sociology of Organizations

Series Editor: Michael Lounsbury

Recent Volumes:

Volume 38:Configurational Theory and Methods in Organizational Research
Volume 39a:Institutional Logics in Action, Part A
Volume 39b:Institutional Logics in Action, Part B
Volume 40:Contemporary Perspectives on Organizational Social Networks
Volume 41:Religion and Organization Theory
Volume 42:Organizational Transformation and Scientific Change: The Impact of Institutional Restructuring on Universities and Intellectual Innovation
Volume 43:Elites on Trial
Volume 44:Institutions and Ideals: Philip Selznick’s Legacy for Organizational Studies
Volume 45:Towards a Comparative Institutionalism: Forms, Dynamics and Logics across the Organizational Fields of Health and Higher Education
Volume 46:The University under Pressure
Volume 47:The Structuring of Work in Organizations
Volume 48A:How Institutions Matter!
Volume 48B:How Institutions Matter!
Volume 49:Multinational Corporations and Organization Theory: Post Millennium Perspectives
Volume 50:Emergence
Volume 51:Categories, Categorization and Categorizing: Category Studies in Sociology, Organizations and Strategy at the Crossroads
Volume 52:Justification, Evaluation and Critique in the Study of Organizations: Contributions from French Pragmatist Sociology
Volume 53:Structure, Content and Meaning of Organizational Networks: Extending Network Thinking
Volume 54A:Multimodality, Meaning, and Institutions
Volume 54B:Multimodality, Meaning, and Institutions
Volume 55:Frontiers of Creative Industries: Exploring Structural and Categorical Dynamics

Research in the Sociology of organizations  Volume 56

Social Movements, Stakeholders and Non-Market Strategy

Edited by

Forrest Briscoe

Pennsylvania State University, USA

Brayden G King

Northwestern University, USA

Jocelyn Leitzinger

Northwestern University, USA

United Kingdom – North America – Japan India – Malaysia – China

Emerald Publishing Limited

Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2018

Copyright © 2018 Emerald Publishing Limited

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British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-78754-350-8 (Print)

ISBN: 978-1-78754-349-2 (Online)

ISBN: 978-1-78754-351-5 (Epub)

ISSN: 0733*558X (Series)

List of Contributorsix
Editorial advisory Boardxi
Introduction: Integrating Research Perspectives on Business and Society 
Jocelyn Leitzinger, Brayden G King and Forrest Briscoe1
Section I Social Movements and Organizational Theory
Chapter 1 Plug Power. Social Movements and Electric Vehicle Charging Stations in California, 1995–2012 
Sunasir Dutta, Hayagreeva Rao and Ion Bogdan Vasi21
Chapter 2 Negotiating Moral Boundaries: Social Movements and the Strategic (Re)Definition of the Medical in Cannabis Markets 
Cyrus Dioun53
Chapter 3 Movement-Led Institutional Change: Uncertainty, Networks, and the Diffusion of Contentious Practices in Organizational Fields 
Forrest Briscoe and Sean Safford83
Chapter 4 Social Movement Theory’s Contribution to Understanding Activism Around Corporations and Markets 
Sarah A. Soule129
Section II Social Movements and Stakeholders
Chapter 5 The Negative Relationship Between Event-Specific Corporate Social Responsibility and Shareholder Value 
Susan A. Kayser143
Chapter 6 Bridging Social Movement and Industrial Relations Theory: An Analysis of Worker Organizing Campaigns in the United States and China 
Maite Tapia, Manfred Elfström and Denisse Roca-Servat173
Chapter 7 Not a Drop to Drink? Drinking Water Quality, System Ownership, and Stakeholder Attention 
A. Wren Montgomery, Thomas P. Lyon and Dan Zhao207
Chapter 8 Influence Stakeholders, Influence the World 
Michael L. Barnett247
Section III Social Movements and Non-Market Strategy
Chapter 9 On Two Sides of the Smoke Screen: How Activist Organizations and Corporations use Protests, Campaign Contributions, and Lobbyists to Influence Institutional Change 
Ana M. Aranda and Tal Simons261
Chapter 10 Failure or Success? Defensive Strategies and Piecemeal Change Among Racial Inequalities in the Brazilian Banking Sector 
Mario Aquino Alves and Marcus Vinícius Peinado Gomes317
Chapter 11 Non-Market Strategy and Social Movements Research: What are the Gains from Trade? 
Thomas P. Lyon349
Afterword Broadening Business And Society Research: A Postscript on the Limits of Strategic Action 
Michael Lounsbury369
Index383
Ana M. ArandaCatólica-Lisbon School of Business and Economics, Portugal
Mario Aquino AlvesFGV-EAESP, Brazil
Michael L. BarnettRutgers University, USA
Forrest BriscoePenn State University, USA
Cyrus DiounUniversity of Colorado, USA
Sunasir DuttaUniversity of Minnesota, USA
Manfred ElfströmHarvard University, USA
Susan A. KayserUniversity of Michigan, USA
Michael LounsburyUniversity of Alberta, Canada
Thomas P. LyonUniversity of Michigan, USA
Brayden G KingNorthwestern University, USA
Jocelyn LeitzingerNorthwestern University, USA
A. Wren MontgomeryUniversity of Windsor, Canada
Marcus Vinícius Peinado GomesUniversity of Exeter, UK
Hayagreeva RaoStanford University, USA
Denisse Roca-ServatUniversidad Pontificia Bolivariana in Medellin, Colombia
Sean SaffordCentre de Sociologie des Organisations Science Po, France
Tal SimonsTilburg University, The Netherlands
Sarah A. SouleStanford University, USA
Maite TapiaMichigan State University, USA
Ion Bogdan VasiUniversity of Iowa, USA
Dan ZhaoUniversity of Michigan, USA
  • Howard E. Aldrich

    University of North Carolina, USA

  • Christine Beckman

    University of Maryland, USA

  • Jeannette Colyvas

    Northwestern University, USA

  • Barbara Czarniawska

    Göteborg University, Sweden

  • Gerald F. Davis

    University of Michigan, USA

  • Marie-Laure Djelic

    ESSEC Business School, France

  • Frank R. Dobbin

    Harvard University, USA

  • Royston Greenwood

    University of Alberta, Canada

  • Mauro Guillen

    The Wharton School of the University of Pennsylvania, USA

  • Paul M. Hirsch

    Northwestern University, USA

  • Candace Jones

    University of Edinburgh, UK

  • Brayden G King

    Northwestern University, USA

  • Ann Langley

    HEC Montreal, Canada

  • Renate Meyer

    Vienna University of Economics and Business Administration, Austria

  • Mark Mizruchi

    University of Michigan, USA

  • Nelson Phillips

    Imperial College London, UK

  • Walter W. Powell

    Stanford University, USA

  • Marc Schneiberg

    Reed College, USA

  • W. Richard Scott

    Stanford University, USA

  • Sarah Soule

    Stanford University, USA

  • Haridimos Tsoukas

    ALBA, Greece

  • Eero Vaara

    Aalto, Finland