Chapter 8: Quantitative Data Analysis

This paper is the main section on quantitative data analysis. It explains the concepts at a greater detail to help non-Math/Stat scholars to understand the basics easily. Proper data analysis is critical to any research. If data are not properly analyzed, then it may give results which either cannot be properly interpreted or wrongly interpreted. This section covers univariate, multivariate analysis and then, factor analysis, cluster analysis, conjoint analysis, and multidimensional scaling (MDS) techniques.