Book cover for New Perspectives on Critical Marketing and Consumer Society
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New Perspectives on Critical Marketing and Consumer Society
Edited by
Elaine L. Ritch
Elaine L. Ritch
Glasgow Caledonian University, UK
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Julie McColl
Julie McColl
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Author and Other Information
Emerald Publishing Limited
DOI:
https://doi.org/10.1108/9781839095542
ISBN electronic:
978-1-83909-554-2
ISBN print:
978-1-83909-557-3
Publication date:
2021
Book Chapter

Chapter 16: A Platform for Empowerment: Social Media and the Social Diffusion of the #MeToo Movement

By
Stephanie Nicholson;
Stephanie Nicholson
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Julie McColl;
Julie McColl
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Elaine L. Ritch
Elaine L. Ritch
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Author and Other Information
Stephanie Nicholson
Julie McColl
Elaine L. Ritch
Copyright © 2021 Emerald Publishing Limited
2021
Emerald Publishing Limited
Licensed reuse rights only
Doi:
https://doi.org/10.1108/978-1-83909-554-220211016
  • Published:
    2021
Copyright © 2021 Emerald Publishing Limited
2021
Emerald Publishing Limited
Licensed reuse rights only

Abstract

By the end of this chapter, you should be able to demonstrate an understanding of:

The theories of diffusion.

Diffusion and social movements.

Diffusion and the #MeToo campaign.

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