Chapter 5: Rushing Fools and Wise Women: Tales for Organisations Aiming to Improve Lives

Guidance on the many questions of life can be found in stories and tales. These are carriers of a collective wisdom gathered by our forebearers which resonates deep within our minds and souls. The chapter builds upon C. G. Jung’s work on archetypes to reflect upon the pitfalls and challenges facing organisations and individuals who wish to improve lives. Two tales are introduced and discussed with a view to highlighting how lessons can be drawn from tales with practical implications for organisational life and for the implementation of meaningful change in relation to well-being inside and outside of work. The tales notably bring attention to the learning and maturing process of a consciousness overly identified with certain aspects of the archetypal masculine and outline how generative solutions need not be sought out far from home; instead, the undervalued wisdom of a grounded, earthy archetypal feminine are ready to be engaged with if only we open our mind and heart to her.