Chapter 13: The Dual Role of Trust in Creative Global Virtual Teams: Implications for Leadership in Times of Crisis

When the harsh reality of the COVID-19 crisis became painfully evident, daily work operations were moved out of the workplace. All types of work, including creative team-based projects and tasks (but excluding those which were necessary to keep society functioning), were to be carried out from home, what we have come to know as the “new normal.” When a crisis like this suddenly imposes virtual working conditions on team members, who are ordinarily collocated, it becomes imperative to discuss in what way team leaders can be supportive. This will assure that teams continue to be creative in their new geographically dispersed working arrangement.