Communicative sustainability: A framework for performance accounting

The established role of communication in sustainability studies is mainly to transmit information, about or for sustainability: disciplinary knowledge or mobilization of popular support. This chapter addresses the sustainability of communication itself, with a performance accounting framework for sustainability of organizational communication. The organizational emphasis derives from incorporating basic concepts from the work of James R. Taylor and the “Montreal School” approach to theorizing organizational communication. Communication as “text” (discursive formats and genres) and “conversation” (interactive, situational sense-making, and exchange) is assessed according to narrative and dramatistic logics in addition to instrumental ones; and sustainability standards are applied to “triadic” dimensions of communications: (1) the physical-artifactual substratum, or “carriers” of communication, including technologies, (2) symbolic forms that convey information, meanings, and ideologies, and (3) relations and interactions of communicative role-playing. The goal is to provide for sustainable knowledge, meaning, and participation mainly in organizational settings.