It’s a picnic at Hubbard Foods

Heard the one about the company which took its staff thousands of miles for a picnic? It is not a joke; it really happened in New Zealand when Dick Hubbard, owner and managing director of breakfast cereal manufacturer Hubbard Foods Ltd flew his entire 102‐man workforce to Western Samoa for a tenth birthday picnic during the Queen’s Birthday Week. In this article, Walker and Monin use Burke’s “dramatistic pentad” as a framework to analyze the event in terms of action, location, the star (Hubbard himself), his part in the action and the purpose, and argue that it might be used to analyze other organizational events.