Introduction to Part II: Orchestration of the Global Network Organization

The organizational design of the Multinational Corporation (MNC) was a vibrant area of research in the field of International Business and Management during the 1970–1990 period. However, since that time this area has largely faded from our scholarship. Our intention with this volume is to spark new life into the research on the organizational design of the MNC. MNCs are meeting new challenges in the forms of focusing on core activities, value chain disaggregation, relocation of activities to emerging markets, industry consolidation, technological change, and market volatility. In this volume we will scrutinize different models for how MNCs can cope with these challenges and orchestrate a global network organization that is able to structure, coordinate, and integrate activities across the globe.