Ambivalent Feeling About Organizational Change Under NPM

This study employs the concept of emotional ambivalence, in an exploration of the complex emotions experienced by organizational members during organizational change.

The study entailed 37 in-depth interviews conducted in two English housing associations. The interview transcripts, as well as organizational documents and research fieldnotes were subject to thematic and narrative analysis.

The emotions experienced by organizational members during organizational change are inherently ambivalent.

Results show that engaging with organizational members who experience ambivalent emotions in response to change offers an important resource which can be utilized by change managers.